CMC is one of the largest technology corporations in Vietnam. In the process of going global, CMC opened a branch in Korea. CMC Korea gift box represents CMC's spiritual connection to partners.
Instory builds a comprehensive gift solution for CMC from donated products to packaging design and gift box structure. Gift set with the spirit of honoring Vietnamese beauty includes:
- Image of the symbolic lotus flower of Vietnam and Mugung Flower of Korea
- Image of the symbolic lotus flower of Vietnam and Mugung Flower of Korea
- The gift of 06 tablecloths is compact, easy to transport and is a symbol of negotiations and connections between CMC and partners.
- CMC's characteristic blue color represents the modernity of a technology corporation.
- The packaging's structure is similar to a book and can become a decorative item for the recipient.
- CMC's characteristic blue color represents the modernity of a technology corporation.
- The packaging's structure is similar to a book and can become a decorative item for the recipient.
Creative Approach
The gift box concept beautifully intertwines the cultures of Korea and Vietnam within a technological context. Inspired by the form of a book, the box cover features an exquisite artwork blending the lotus flower, symbolizing Vietnam, and the Mugunghwa (Rose of Sharon), representing Korea. The spine of the box is adorned with intricate electronic lines, symbolizing the advancement and fusion of technology in both nations. Crafted from luxurious fine art paper, the box's design is further enhanced with gold foil stamping on all details, adding an elegant and sophisticated touch. This gift box not only represents the cultural harmony between Korea and Vietnam but also showcases their shared technological aspirations.
Inside the main gift box lies a smaller, elegant arrangement consisting of six matchbox-style containers, each holding a luxurious embroidered lotus flower tablecloth. The design is unified by a single lotus artwork that spans across all six boxes, creating a cohesive and visually captivating image when they are placed together. Each detail of the lotus artwork is meticulously printed on beige fine art paper and given a glossy finish, enhancing the intricate design and adding a touch of sophistication. This thoughtful presentation not only elevates the gift's aesthetic appeal but also reflects the cultural richness and elegance of the embroidered tablecloths within.
THANK YOU!
CMC Korea: Beyond Digital
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Creative Designer: Van Khanh Nguyen
Artist: Long Vu
Story & Production: Instory Creative
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