IMC Project for "Phantom Blade: Executioners"
Phantom Blade: Executioners is a high-speed ARPG developed by S-GAME, offering an intense journey filled with bloodshed, love, and revenge. Players navigate a dark storyline with fast-paced combat and free skill combinations, collecting and upgrading gear and Phantoms.
Through this comprehensive IMC strategy, Phantom Blade: Executioners aims to attract a broad player base and build a dedicated community.
I. Key Asset: Trailer & Key Visual
Key Visual adapt to "End card"
Official Trailer in Viet nam
II. Ambassador: Misthy
We have chosen Misthy, a popular streamer, as our game ambassador. We manage her social media channels to promote the game. And we host launch events and interactive sessions to boost engagement and excitement for the game.
Behind the Scenes
III. Register landing page
IV: Event
THANK YOU!
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Creative Direction: Van Khanh Nguyen
Creative Assistant: Le Minh Ngoc Cu (Naomi)
Key Visual Design: Hong Ngoc Tran
Graphic Designer: The Tai Tran, Hai Nguyen
Editor: Minh Hieu Pham
Event Merchandise: Huong Quynh, The Tai Tran
UI Design: Truong Giang Dao
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Misthy Photoshoot Credit
Production House: Reply 90s
Creative Direction: Nguyen Hai Linh
Photographer: Cao Hoang Long
Model: Misthy
Stylist: Linh Vicc Team
Prop master: Long Vu, Jimmy Do
Producer: Truong Duc, Huong Bui
Cinematographer: Hoa Duong Quoc
