MAISSE - Glam Up Your Game
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Launched in 2024, Maisse is a fresh and exciting brand in the world of pickleball, designed for those who seek more than just a game. With a laid-back and chill spirit, Maisse aims to introduce a new lifestyle to pickleball enthusiasts—one that is stylish, fashionable, and sophisticated. Their paddles are crafted to not only enhance performance but also to elevate style on and off the court. Join Maisse and embrace a game where elegance meets sport.
Maisse is seeking a comprehensive brand identity design that reflects its retro, youthful, and energetic style. The client has requested the creation of a logo along with essential brand identity elements that encapsulate these characteristics. The design should evoke a sense of nostalgia while being fresh and modern, appealing to a young and active audience. Key elements should include a vibrant color palette, bold typography, and dynamic graphics that resonate with the brand's playful and spirited nature. The overall identity should convey Maisse's commitment to bringing a stylish and exciting lifestyle to pickleball enthusiasts.
The name "Maisse" is a unique and meaningful blend, derived from the founder's surname, "Mai." Pronounced similarly to "Mai" in Vietnamese, Maisse carries a personal connection to its creator. Additionally, Maisse is the name of a picturesque region in France, adding a touch of elegance and charm to the brand. This dual significance embodies the brand's commitment to sophistication and personal heritage, making it a fitting name for a brand that aims to elevate the pickleball experience with style and flair
THANK YOU
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Maisse: Glam Up Your Game
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Brand Designer: Van Khanh Nguyen, Tien Tran
Applications : Hien Pham
